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week28

Research on the image of Female Characters in Video Game images in the post-feminist era

The historical change of female image in video games is divided into three stages, the major turning point is the fourth wave of feminism. 2012 the fourth wave of feminism spread through social media, also influenced part of the video game development. 1996-1999 female image is mainly realistic, lack of character and ability. 1999-2011 mainly exposed appearance design, weak character and single professional ability.After 2012, female characters gradually have a fuller character and narrative, yet still face the problem of labeled character appearance.
The reasons for the presentation are mainly cultural, online games experience male gender hegemony. Economically, sexy and exposed female images have better profitability.
However this faces a number of problems. It can be a bad guide for teenagers and the super ideal body can be misleading for male women.
In this regard I propose strategies for constructing the image of women in video games. After the influence of the post-feminist movement to eliminate stereotypes, highlight the independence and autonomy of women.

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